CREATIVE CAFFEINE

^{Marci Segal, founder of World Creativity & Innovation Week, 15-21 April}

Four years ago, the UN General Assembly recognised creativity development as a global imperative. Here is why.

A global movement is born

When the headline, “Canada in Creativity Crisis” appeared in the National Post in 2001, Canadian creativity expert, Marci Segal, decide to take action. Having studied creativity in the 70s at the International Centre for Studies in Creativity, SUNY Buffalo, she understood the power of creative thinking and how it can be developed. She knew that with deliberate effort and training, people can learn to generate new ideas, make new decisions, take new actions and achieve new outcomes, to solve problems and achieve success.

Watch Marci's full talk here (15 mins) : Marci Segal/World Creativity and Innovation Day, April 21

Segal knew she had to think big, so she started a global movement by founding World Creativity and Innovation Day. She chose April 21, the...