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CREATIVE CAFFEINE

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9 areas of your business that could use creativity - Part 2

Businesses are innovating at a rapid pace. What is your business doing to keep up? Don't get left behind.

Ask yourself: Where could I use more creativity in my business?

The Business Model Canvas designed by Alexander Osterwalder is a helpful tool for getting a bird’s eye view of your business. At Creativity Wake-Up, we find this a useful model to share with our clients to spark ideas for applying creative thinking.

In my last blog, we looked at four of the nine blocks in the Business Model Canvas where you could begin to apply creativity.  Let’s take a look at the rest of the blocks.

 

 

5.     Channels

Channels are ways that you communicate with and distribute your value to your customers. Channels serve various functions including raising awareness about your products or services, allowing your customers to evaluate your offerings, enabling them to purchase physically or virtually, delivering the value and providing post-purchase...

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9 areas of your business that could use creativity - Part 1

Imagine you are being interviewed by a reporter for an article about creativity and innovation in your workplace. You are asked: “Where could you use more creativity in your organisation?”

What’s the first thing that springs to mind? Product innovation? Installing a funky ‘thinking room’?

We tend to narrow down the scope of creativity at work to a few areas, typically involving R&D, an innovation team, marketing and/or creative touches to the office.

This narrowing down of the power of creativity is done at our peril. Every employee has the capacity to think creatively and to develop creative solutions to problems. Every area of the business can benefit from creative thinking.

In this two-part blog, I will use the Business Model Canvas to highlight nine areas of your business where you could apply creative thinking for innovation. We'll start with the customer-facing part of the business this week and cover your internal operations next week. 

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