How to notice what others miss.

5 min video

Watch this quick 5 minute video to find out how an expert in observation  teaches police officers, doctors and business leaders to see what’s actually there, rather than what they expect to see. You’ll get to try one of her observation exercises yourself.

Why this matters

Paying close attention sharpens our perception, widens our awareness and sparks fresh insight. Many good ideas start not with a flash of genius but with noticing something everyone else has walked past.