Creative Caffeine

In a world where Siri can schedule your meetings and algorithms can compose music, it’s natural to wonder: is AI going to take our creative game to the next level—or leave us in the dust?

I was not surprised to read that generative artificial intelligence (gen AI) was the hottest topic among the 15,000 delegates at the recent Cannes Lions International Festival of Creativity in France. When it comes to creative trends in marketing and innovation, the dazzlingly fast development of AI capabilities is certainly weighing on many minds.

What’s your take on this?

Are you worried that the robots are coming for your creative mojo?

Or are excited at the ‘digital magic’ this new tech could open up?

AI image wins global photography award

Whether you work in science, finance, law, education, technology or any field besides, the advance of technology and the increasing need for creativity is impacting your workplace.  

Gen AI is certainly shaking up the creative landscape. Let’s zoom in ...