Creative Caffeine

We have entered an exciting new age of civilisation. We have moved from the Agricultural and Industrial Age to the Information Age where factory workers from the Industrial Age moved into the knowledge economy and services took over from products as the main activity. Now, in the Imagination Age, knowledge work and analysis is being left to the machines. People are working in areas that can’t be done by computers –  these include power skills such as imagination, creativity, and emotional and social IQ.

Imagination is far from a whimsical indulgence. It is essential for progress and for finding new solutions. Top business minds around the world are recognising the importance of imagination and creativity. Harvand Business Review authors, Martin Reeves and Jack Fuller write,

“We believe imagination — the capacity to create, evolve, and exploit mental models of things or situations that don’t yet exist — is the crucial factor in seizing...