CREATIVE CAFFEINE

Lo-tech inspiration from a high-tech conference

I was starting to feel a little bit heavy and somewhat weary of 2020 when Adobe’s creativity conference, Adobe MAX, came along. It came just at the right time to light up the sky of my imagination again and refuel my fire.

If you too need a bit of a boost to get you to the year-end with some sparkle in your eyes, I highly recommend these surprising, eye-opening, and inspiring videos.

Now, let me start out by saying, I’m not the primary audience for this conference. The purpose of this annual software conference is to share the latest releases of Adobe’s wide range of graphic tools with its users and build community.

I’m not a graphic designer, artist, illustrator nor 3D creator and the only Adobe tool I currently use is Adobe Acrobat PDF reader! Nevertheless, this conference has way more to offer than software. The company put a huge emphasis on the human creativity that not only drives each creation using their...