Creative Caffeine

AĀ dose ofĀ creativity stimulation

Ā to ignite fresh thinking

When not letting go impacts your business

Last week I wrote about having to let go of our much-loved and well-used record collection and vinyl turntables. (The turntables went yesterday. Boohoo. See photo at the end of this post.) Since then, many of you have reached out to say that you are experiencing something similar, so the story seems to have have hit a chord.    

I’ve been digging deeper into the importance of letting go and I think you’ll be interested in my findings. It seems businesses have an even harder time letting go. I guess in business there is the multiplier effect of not just one, but many minds unwilling or unable to let go.

Is your business making the mistake of not letting go?

 Are you limiting creativity and innovation in your business by hanging on too tightly?

Here are three ways that not letting go can hold your business back from innovation and growth:

  1. Incapacitated learning
  2. Functional fixedness
  3. Sunk cost bias

1. Incapacitated learning


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Creativity in Captivity: Lessons in creativity from an Al Qaeda hostage

With nothing but the clothes on his back, his creativity, and a positive attitude, Stephen McGown managed to survive six years of captivity as a hostage of of Al-Qaeda in the Sahara desert.

In celebration of World Creativity & Innovation Week, we had the privilege of interviewing Stephen and finding out more about what kept him going all those years. He explained how creativity helped him to overcome the physical challenges of living in the harsh environment of the Sahara, as well as the mental challenges of living as a hostage. Here are some excerpts from our interview. 

(For the full story, get your hands on Stephen's fascinating book, Six years with Al Qaeda, which can be ordered on his website.)


Taken hostage by Al-Qaeda

Stephen McGown shortly before being kidnapped in Timbuktu, Mali 

From a young age Stephen dreamed of riding a motorcycle across Africa. Though he grew up in Johannesburg, his holidays were spent on a farm where he...

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