A dose of creativity stimulation
to ignite fresh thinking
Last week I wrote about having to let go of our much-loved and well-used record collection and vinyl turntables. (The turntables went yesterday. Boohoo. See photo at the end of this post.) Since then, many of you have reached out to say that you are experiencing something similar, so the story seems to have have hit a chord.
I’ve been digging deeper into the importance of letting go and I think you’ll be interested in my findings. It seems businesses have an even harder time letting go. I guess in business there is the multiplier effect of not just one, but many minds unwilling or unable to let go.
Is your business making the mistake of not letting go?
Are you limiting creativity and innovation in your business by hanging on too tightly?
Here are three ways that not letting go can hold your business back from innovation and growth:
Businesses are innovating at a rapid pace. What is your business doing to keep up? Don't get left behind.
Ask yourself: Where could I use more creativity in my business?
The Business Model Canvas designed by Alexander Osterwalder is a helpful tool for getting a bird’s eye view of your business. At Creativity Wake-Up, we find this a useful model to share with our clients to spark ideas for applying creative thinking.
In my last blog, we looked at four of the nine blocks in the Business Model Canvas where you could begin to apply creativity. Let’s take a look at the rest of the blocks.
Channels are ways that you communicate with and distribute your value to your customers. Channels serve various functions including raising awareness about your products or services, allowing your customers to evaluate your offerings, enabling them to purchase physically or virtually, delivering the value and providing post-purchase...
Imagine you are being interviewed by a reporter for an article about creativity and innovation in your workplace. You are asked: “Where could you use more creativity in your organisation?”
What’s the first thing that springs to mind? Product innovation? Installing a funky ‘thinking room’?
We tend to narrow down the scope of creativity at work to a few areas, typically involving R&D, an innovation team, marketing and/or creative touches to the office.
This narrowing down of the power of creativity is done at our peril. Every employee has the capacity to think creatively and to develop creative solutions to problems. Every area of the business can benefit from creative thinking.
In this two-part blog, I will use the Business Model Canvas to highlight nine areas of your business where you could apply creative thinking for innovation. We'll start with the customer-facing part of the business this week and cover your internal operations next week....
A blue screen flickers and glows. Faces peer out of little video rectangles. It is the sixth virtual meeting of day. Nineteen pairs of eyes stare wearily at Kevin’s section of the digital vista as he implores his team: “We need to find another way, team. We must make this year work for us. The way we used to do things is just not working any more. We need to think out the box, here. C’mon everyone.” (The eyes blink silently back at him. Sighs are breathed. Tony scratches her head and thinks: How?)
In a study last year, McKinsey concluded that prioritizing innovation today is the key to unlocking postcrisis growth, yet few consider themselves equipped to face the challenge. In addition to the seismic impact of the pandemic, automation is displacing jobs and cutting down on process-oriented tasks. Businesses urgently need to get people thinking creatively to...
As a manager today, you are now required to nurture creativity and lead your teams to innovate. Where creative thinking used get your team ahead of the pack, now it is a survival skill.
This duty to enable creativity has been placed in your arms which are already carrying: masses of meetings, countless communications, deadlines, deliverables, and the unenviable task of keeping everyone motivated and engaged whilst working remotely. Eish!
If it is any consolation, you are not alone. You are amongst a throng of professionals worldwide who are doing the best they can in the situation that they find themselves. CEOs are in it with you too. In a recent Financial Times article, it was reported that when it comes to homeworking and productivity, CEOs are saying that “creativity is the biggest single issue.” (Emma Jacobs, Financial Times, 18 Jan 2021)
So as a manager, how can you enable creativity...
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