Nina and I were excited to receive an email from Professor David Gill, telling us about his new paper that clearly demonstrates that creativity measured in childhood predicts future success.

Professor Gill wrote to us saying, "I've just finished writing a new paper where we show that creativity measured in childhood predicts educational attainment and success in the labor market, over and above the effect of traditional cognitive ability. Incredibly, we are not aware of any other work that links creativity in childhood to labor market outcomes!"

This is indeed extraordinary given society's huge interest in childhood creativity. Sir Ken Robinson's talk "Do schools kill creativity?" is the most watched TED talk of all time and has been downloaded more that 71 million times.

We would like to thank Professor Gill for sharing his excellent paper with us and would like to share his key findings with you. The quotations that follow are from his academic paper entitled "The...

Follow our simple recipe.

Picture the scene:

A blue screen flickers and glows. Faces peer out of little video rectangles. It is the sixth virtual meeting of day. Nineteen pairs of eyes stare wearily at Kevin’s section of the digital vista as he implores his team: “We need to find another way, team. We must make this year work for us. The way we used to do things is just not working any more. We need to think out the box, here. C’mon everyone.” (The eyes blink silently back at him. Sighs are breathed. Tony scratches her head and thinks: How?)

Businesses across the world are under pressure to innovate.

In a study last year, McKinsey concluded that prioritizing innovation today is the key to unlocking postcrisis growth, yet few consider themselves equipped to face the challenge. In addition to the seismic impact of the pandemic, automation is displacing jobs and cutting down on process-oriented tasks. Businesses urgently need to get people thinking creatively to...