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CREATIVE CAFFEINE

A dose of creativity stimulation

 to ignite fresh thinking

What difference will creativity make in my business?

The demand for creativity is growing

It’s hard not to notice all the limelight that creativity is getting in press and on social media lately. The clarion call is sounding ever louder.

  • Creativity is first on the list of soft skills that companies need today (Sourced: LinkedIn Learning 2020 Workplace Learning Report)
  • Creativity is in the top three most important skills for the workforce, along with complex problem solving and critical thinking (Source: World Economic Forum)
  • Creativity is the number one capability that businesses require in order to navigate an increasingly complex world (Source: IBM survey of 1,500 CEOs)

We get it. Creativity is important!

Yet, we are not investing in creativity

Despite the ground swell of demand for this skill, the investment in creativity is lagging. Leaders are not putting their money where their mouth is.

We are still in a creativity crisis.

  • Average creativity scores for the total population have been falling since 1990 (Source: Prof....
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