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9 areas of your business that could use creativity - Part 2

Businesses are innovating at a rapid pace. What is your business doing to keep up? Don't get left behind.

Ask yourself: Where could I use more creativity in my business?

The Business Model Canvas designed by Alexander Osterwalder is a helpful tool for getting a bird’s eye view of your business. At Creativity Wake-Up, we find this a useful model to share with our clients to spark ideas for applying creative thinking.

In my last blog, we looked at four of the nine blocks in the Business Model Canvas where you could begin to apply creativity.  Let’s take a look at the rest of the blocks.

 

 

5.     Channels

Channels are ways that you communicate with and distribute your value to your customers. Channels serve various functions including raising awareness about your products or services, allowing your customers to evaluate your offerings, enabling them to purchase physically or virtually, delivering the value and providing post-purchase...

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9 areas of your business that could use creativity - Part 1

Imagine you are being interviewed by a reporter for an article about creativity and innovation in your workplace. You are asked: “Where could you use more creativity in your organisation?”

What’s the first thing that springs to mind? Product innovation? Installing a funky ‘thinking room’?

We tend to narrow down the scope of creativity at work to a few areas, typically involving R&D, an innovation team, marketing and/or creative touches to the office.

This narrowing down of the power of creativity is done at our peril. Every employee has the capacity to think creatively and to develop creative solutions to problems. Every area of the business can benefit from creative thinking.

In this two-part blog, I will use the Business Model Canvas to highlight nine areas of your business where you could apply creative thinking for innovation. We'll start with the customer-facing part of the business this week and cover your internal operations next week. 

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How do I train my people to be more innovative?

Follow our simple recipe.

Picture the scene:

A blue screen flickers and glows. Faces peer out of little video rectangles. It is the sixth virtual meeting of day. Nineteen pairs of eyes stare wearily at Kevin’s section of the digital vista as he implores his team: “We need to find another way, team. We must make this year work for us. The way we used to do things is just not working any more. We need to think out the box, here. C’mon everyone.” (The eyes blink silently back at him. Sighs are breathed. Tony scratches her head and thinks: How?)

Businesses across the world are under pressure to innovate.

In a study last year, McKinsey concluded that prioritizing innovation today is the key to unlocking postcrisis growth, yet few consider themselves equipped to face the challenge. In addition to the seismic impact of the pandemic, automation is displacing jobs and cutting down on process-oriented tasks. Businesses urgently need to get people thinking creatively to...

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What difference will creativity make in my business?

The demand for creativity is growing

It’s hard not to notice all the limelight that creativity is getting in press and on social media lately. The clarion call is sounding ever louder.

  • Creativity is first on the list of soft skills that companies need today (Sourced: LinkedIn Learning 2020 Workplace Learning Report)
  • Creativity is in the top three most important skills for the workforce, along with complex problem solving and critical thinking (Source: World Economic Forum)
  • Creativity is the number one capability that businesses require in order to navigate an increasingly complex world (Source: IBM survey of 1,500 CEOs)

We get it. Creativity is important!

Yet, we are not investing in creativity

Despite the ground swell of demand for this skill, the investment in creativity is lagging. Leaders are not putting their money where their mouth is.

We are still in a creativity crisis.

  • Average creativity scores for the total population have been falling since 1990 (Source: Prof....
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