A dose of creativity stimulation
to ignite fresh thinking
Businesses are innovating at a rapid pace. What is your business doing to keep up? Don't get left behind.
Ask yourself: Where could I use more creativity in my business?
The Business Model Canvas designed by Alexander Osterwalder is a helpful tool for getting a bird’s eye view of your business. At Creativity Wake-Up, we find this a useful model to share with our clients to spark ideas for applying creative thinking.
In my last blog, we looked at four of the nine blocks in the Business Model Canvas where you could begin to apply creativity. Let’s take a look at the rest of the blocks.
Channels are ways that you communicate with and distribute your value to your customers. Channels serve various functions including raising awareness about your products or services, allowing your customers to evaluate your offerings, enabling them to purchase physically or virtually, delivering the value and providing post-purchase...
Imagine you are being interviewed by a reporter for an article about creativity and innovation in your workplace. You are asked: “Where could you use more creativity in your organisation?”
What’s the first thing that springs to mind? Product innovation? Installing a funky ‘thinking room’?
We tend to narrow down the scope of creativity at work to a few areas, typically involving R&D, an innovation team, marketing and/or creative touches to the office.
This narrowing down of the power of creativity is done at our peril. Every employee has the capacity to think creatively and to develop creative solutions to problems. Every area of the business can benefit from creative thinking.
In this two-part blog, I will use the Business Model Canvas to highlight nine areas of your business where you could apply creative thinking for innovation. We'll start with the customer-facing part of the business this week and cover your internal operations next week....
A blue screen flickers and glows. Faces peer out of little video rectangles. It is the sixth virtual meeting of day. Nineteen pairs of eyes stare wearily at Kevin’s section of the digital vista as he implores his team: “We need to find another way, team. We must make this year work for us. The way we used to do things is just not working any more. We need to think out the box, here. C’mon everyone.” (The eyes blink silently back at him. Sighs are breathed. Tony scratches her head and thinks: How?)
In a study last year, McKinsey concluded that prioritizing innovation today is the key to unlocking postcrisis growth, yet few consider themselves equipped to face the challenge. In addition to the seismic impact of the pandemic, automation is displacing jobs and cutting down on process-oriented tasks. Businesses urgently need to get people thinking creatively to...
None of us want to be left behind. With reality morphing quickly and our business landscape shifting unnervingly under our feet, we need to be able to nurture fresh thinking and enable innovation in our teams.
Dr Roger Firestien, esteemed professor of creativity and author of Create in a Flash, puts it this way:
“When the rules change, creativity is key.”
In the past, fresh thinking got us ahead of the pack. Now we need fresh thinking just to keep up.
You have most likely seen the need to reinvent some part of your work life this year so far. You probably needed to innovate for how you motivate your team, how you maintain team well-being, how you engage your clients or how you attract customers. There is no getting away from the need to innovate! Therefore, there is no getting away from the need to develop creativity.
It’s hard not to notice all the limelight that creativity is getting in press and on social media lately. The clarion call is sounding ever louder.
We get it. Creativity is important!
Despite the ground swell of demand for this skill, the investment in creativity is lagging. Leaders are not putting their money where their mouth is.
We are still in a creativity crisis.
Do you daydream? Do you remember with pleasure special times with friends or great sporting moments? Do you have sexual fantasies? Do you mix and match items, colours and accessories when you buy clothes to create your own style? Do you like different kinds of music? Do you have books at home you’d love to read but haven't gotten to yet?
If your answer to any of these questions is yes or even tends towards yes, then you ARE creative. What you believe about your creativity is more important than you may realise.
“If you fight hard enough for your limitations, you to get to keep them.” These are the words of Jim Kwik, world expert in optimal brain performance and a favourite teacher of mine. Are you fighting for this limitation that so many people hang on to? Have you said or thought, ‘I don’t have a creative bone in my body’ or ‘I’m just not creative’?
If you have, please think of the possible implications. This is a self-limiting...
What is it about the first step that can make a new endeavour so hard? Even unachievable. The stony silence of the blank page. The indeterminable dread of the empty spreadsheet. The mysterious darkness beyond the lighted path. Your mind grappling with where to place your foot: How? When? Where? Should I? Can I?
I am experiencing this first-step fright as I undertake simultaneously to begin a journey to develop my creativity, whilst at the same time developing learning to help others do the same. Two wise people recently said to me, on two separate occasions, “Stop going on courses and trying to get more qualified, you banana*! <my addition*> You have everything inside of you that you need. Just start.” (You know who you are @TanyaVanderWaal and @LisaLinfield.) It was just the kick in the pants I needed.
So here goes.
I have this weird sense that my whole life has been a slow process of waking up. I love waking up. Let me clarify. I love waking up...
Nina Pearse was recently interviewed by Lisa Linfield for the Working Women’s Wealth Podcast. Lisa has an impressive goal to teach 1 million women about money. She speaks to companies, women’s groups and entrepreneurs about how to lead their best life possible by reaching their financial goals.
Lisa Linfield: Thanks for joining us, Nina. You have a fantastic story about finding your passion and purpose and stepping into a future with so much potential. Tell us a little bit about your journey.
Nina Pearse: I started out in finance and accounting. I worked in banking for a while and then quickly realized that I didn’t want any of those jobs for myself. I moved into what I loved as a child. I would often looked up at a teacher and thought that was what I’d like to do. I decided not to go into school teaching but into adult learning and development. I’ve now worked in that field for about twenty years. I started out...
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