A dose of creativity stimulation
to ignite fresh thinking
A blue screen flickers and glows. Faces peer out of little video rectangles. It is the sixth virtual meeting of day. Nineteen pairs of eyes stare wearily at Kevin’s section of the digital vista as he implores his team: “We need to find another way, team. We must make this year work for us. The way we used to do things is just not working any more. We need to think out the box, here. C’mon everyone.” (The eyes blink silently back at him. Sighs are breathed. Tony scratches her head and thinks: How?)
In a study last year, McKinsey concluded that prioritizing innovation today is the key to unlocking postcrisis growth, yet few consider themselves equipped to face the challenge. In addition to the seismic impact of the pandemic, automation is displacing jobs and cutting down on process-oriented tasks. Businesses urgently need to get people thinking creatively to...
As a manager today, you are now required to nurture creativity and lead your teams to innovate. Where creative thinking used get your team ahead of the pack, now it is a survival skill.
This duty to enable creativity has been placed in your arms which are already carrying: masses of meetings, countless communications, deadlines, deliverables, and the unenviable task of keeping everyone motivated and engaged whilst working remotely. Eish!
If it is any consolation, you are not alone. You are amongst a throng of professionals worldwide who are doing the best they can in the situation that they find themselves. CEOs are in it with you too. In a recent Financial Times article, it was reported that when it comes to homeworking and productivity, CEOs are saying that “creativity is the biggest single issue.” (Emma Jacobs, Financial Times, 18 Jan 2021)
So as a manager, how can you enable creativity...
None of us want to be left behind. With reality morphing quickly and our business landscape shifting unnervingly under our feet, we need to be able to nurture fresh thinking and enable innovation in our teams.
Dr Roger Firestien, esteemed professor of creativity and author of Create in a Flash, puts it this way:
“When the rules change, creativity is key.”
In the past, fresh thinking got us ahead of the pack. Now we need fresh thinking just to keep up.
You have most likely seen the need to reinvent some part of your work life this year so far. You probably needed to innovate for how you motivate your team, how you maintain team well-being, how you engage your clients or how you attract customers. There is no getting away from the need to innovate! Therefore, there is no getting away from the need to develop creativity.
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