Creative Caffeine

Creativity isn’t just for artists and tech startups; it’s the secret sauce that keeps businesses competitive. Today, whether you're drafting contracts in a law firm or analysing financial markets, creative thinking is your best ally. 

But don’t just take my word for it—look at the Paris Olympics. Here are five ways the Games are turning creativity into gold, with lessons that are sure to inspire.

1. AI-powered athlete safeguarding

Imagine being a top athlete, only to be pelted with online abuse after a tough day. Enter the IOC’s AI bodyguard. This digital knight scans social media for abusive messages and flags them for removal. Athletes also have access to a chat service on the Athlete365 platform for quick advice on social media and anti-doping. Think of it as having an AI-powered PA who’s always got your back. 

For businesses, it’s a reminder: Use tech to protect and support your team.

Ask yourself: How might we leverage AI to create safer and more supportive environments for o...