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CREATIVE CAFFEINE

A dose of creativity stimulation

 to ignite fresh thinking

7 Signs that You Aren’t Thinking Creatively

… and how to do better.

None of us want to be left behind. With reality morphing quickly and our business landscape shifting unnervingly under our feet, we need to be able to nurture fresh thinking and enable innovation in our teams.

Dr Roger Firestien, esteemed professor of creativity and author of Create in a Flash, puts it this way:     

“When the rules change, creativity is key.”

In the past, fresh thinking got us ahead of the pack. Now we need fresh thinking just to keep up.

You have most likely seen the need to reinvent some part of your work life this year so far. You probably needed to innovate for how you motivate your team, how you maintain team well-being, how you engage your clients or how you attract customers. There is no getting away from the need to innovate!  Therefore, there is no getting away from the need to develop creativity.

First let’s get clear about our definitions of creativity and innovation.

Before I...

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