A dose of creativity stimulation
to ignite fresh thinking
A mother and her young daughter were once driving up a quiet mountain pass when they came upon a traffic jam. As they rounded a corner, they could see that a large truck could not fit under the short tunnel up ahead. The truck could not reverse back down the winding pass, nor could it move forward into the tunnel. It was just a tiny bit too tall, and it was stuck.
The mother groaned in frustration, whilst her daughter lit up with wonder at the scene in front of them. There were police, fire trucks, a crane, lots of flashing lights, and uniformed people. “Please can we go see, mummy!” she cried. “Oh alright,” the mother replied. We aren’t going anywhere quickly.” The child raced towards the scene, with her mother tramping behind her, worrying about being stuck up there all day.
After getting a closer a look at the truck, the mother and daughter went to talk to a fireman. “What are you going to do?’ asked the mother. The...
None of us want to be left behind. With reality morphing quickly and our business landscape shifting unnervingly under our feet, we need to be able to nurture fresh thinking and enable innovation in our teams.
Dr Roger Firestien, esteemed professor of creativity and author of Create in a Flash, puts it this way:
“When the rules change, creativity is key.”
In the past, fresh thinking got us ahead of the pack. Now we need fresh thinking just to keep up.
You have most likely seen the need to reinvent some part of your work life this year so far. You probably needed to innovate for how you motivate your team, how you maintain team well-being, how you engage your clients or how you attract customers. There is no getting away from the need to innovate! Therefore, there is no getting away from the need to develop creativity.
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