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The secret to innovation is smaller than you think

leadership Oct 16, 2025

Here's what we learned when thirty leaders took small, simple actions to apply creative thinking to their daily work.

Over the past few months, we partnered with GIBS Business School to run our Lead for Creative Thinking programme. Thirty leaders from IT, HR, risk, finance and strategy walked in with spreadsheets and walked out with mind maps. They tested tools in real time, redesigned team rituals, coached with curiosity instead of directives, and discovered that creativity isn't some mystical gift reserved for design studios. It's a practical skill that gets teams unstuck and moves work forward faster.

The World Economic Forum ranks creativity as one of the most important skills for the next five years. But forget the future for a moment. What about next Tuesday's problem? The one that's been sitting in your inbox for three weeks because the usual approaches keep failing?

That's where creative thinking becomes your most powerful ally. 

Here's what worked for this cohort, and what...

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